INFLUENCE

30 Know Your Meme: Cataloging 10 years of internet culture


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Memes can be as trivial as a waffle falling over or as powerful as a social movement. But defining them, tracking their origins, mutations, and meanings is a tough job. Fortunately, the brave souls at Know Your Meme have been at it for more than a decade so we can rest easy knowing Slender Man and Ugandan Knuckles will be preserved for future generations. Alli and Jen interview Brad Kim, editor-in-chief of Know Your Meme, who started his online odyssey as an immigrant and humble intern.

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INFLUENCEBy Matt Silverman

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