January arrives with fresh calendars, new kit and big intentions. But too often, the motivation fades by February.

In this episode of the InnerFight Endurance Podcast, Rob Jones is joined by goal-setting coach and life strategist Heidi Jones to unpack why resolutions fail – and what actually works instead.

This is not about setting bigger goals. It’s about setting truer ones.

Together, we explore:

• Why motivation isn’t the problem

• The difference between surface-level goals and values-driven intentions

• How endurance athletes can align training, work, family and life

• Why reflection is the most underrated performance tool

• How to choose goals that fit your real life – not Instagram’s

Whether you’re planning races, navigating a demanding career, or simply trying to feel better in your body and mind this year, this conversation will help you set goals that create momentum, not pressure.

Because you didn’t wake up as a new person on January 1st – and that’s exactly where the power lies.