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Do you know what happens when a visitor clicks on a link that leads to a page that no longer exists on your website? They're met with a dreaded 404 error message, a dead-end that can frustrate users and harm your website’s reputation with search engines. But there's a simple solution - 301 redirects. As your host, Ed Dawson, founder of QWidthPeopleUsecom, I'll unpack the concept of 301 redirects and explain why they're a crucial part of maintaining a healthy and efficient website.

Let's debunk the myth that 301 redirects are complex. Think about it as rerouting your mail when you move houses. That's what a 301 redirect does, it reroutes your website's traffic to a new destination while preserving important ranking signals like history and backlinks. Whether you're an ecommerce store owner considering product page deletion or thinking about a change in your website's URL structure, this episode will be a valuable guide. So get ready, because we're going to ensure you're maximizing the value of your content and maintaining the user experience at the highest level.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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