I’ve always wanted to build a SaaS, but I never wanted to manage a full development team or take on the huge financial gamble of developing something; potentially before you even have users. But the game has changed — so much is different now! With the power of AI, much more is possible without the need to have a huge team to make it happen. For the very first time, I see a future where I can build the kinds of things I’ve always wanted to build, but without all of the friction that it used to take to make it happen!

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SaaS has always matched my mission of wanting to help people in a very tangible way. Oftentimes, when you’re educating people or giving them direction, you don’t have a way to help them implement. That’s on them! For a lot of years, I’ve allowed that to be true. The appeal of software is that you get to give people a path to implement and make their lives easier. Not only are you giving them the tools and the strategies that are going to make things better, easier, and faster, you are giving them a tool! I’m finally taking the leap not only to educate but also to provide people with the tools they need to execute beautifully! 

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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Ever dreamed of writing your own book but felt overwhelmed by the process? What if I told you that you could have it done in just 60 days without sacrificing quality? Today, we’re sitting down with Stephanie Chandler, a leading expert in non-fiction book publishing, to break down exactly how you can make this happen. 

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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Everyone has valuable knowledge that they can pass on to someone. For years, I avoided Evergreen funnels like the plague. But when I finally cracked the code on Evergreen funnels and figured out how to make them work without sacrificing engagement or live connection, it changed everything for me! I was able to get out of the live-launch cycle. And that’s exactly what I’m teaching you how to do in Next Level Funnels. 

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I am helping you build an automated funnel that’s going to continue to work for you all the time and show you how to balance that with live marketing so that you can turn it into a sales system that actually converts on autopilot. Let’s get into why I avoided Evergreen Funnels for so long and what finally changed my mind! 

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Have you ever set up a funnel and thought, “Great! I’m done here,” only to hear crickets? Or maybe you’re stuck in the never-ending cycle of live launching and wondering when you’ll finally get some breathing room. In this episode, I break down why real-time and automated funnels aren’t competitors—they’re actually the ultimate tag team!

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This is exactly what I teach inside Next Level Funnels: how you can balance live launching with evergreen systems so you’re not stuck in a constant hustle. But first, I’m going to unpack it for you here.

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence! 

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Today, I am joined by Jess O’Connell, otherwise known as the Launch Scientist, to discuss the science behind business growth. Jess is a course creation and launch strategist who helps experts package their brilliance with binge-worthy, revenue-generating courses. With a background in science, she approaches business as if it’s a science experiment. She’s here today to help you make data-driven decisions that will actually move the needle! 

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Keeping up with social media’s constant changes can feel overwhelming. Luckily, today’s guest is here to help! Taylor Loren, a seasoned content strategist and marketing expert, has spent 15 years leading teams at top brands like Girlboss and Later. Now, she helps small businesses and creators cut through the noise and build sustainable content strategies.

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In this episode, we’re diving into what’s actually working on Instagram in 2025. Which metrics truly matter for engagement? What should creators and business owners focus on for growth and monetization? Taylor breaks it all down, plus she’s busting some of the biggest myths people still believe about Instagram strategy!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Everyone says you need a lead magnet to grow your email list, but how many of those freebie seekers actually buy from you? In this episode, I’m breaking down why traditional freebies fall short, how to create low-ticket entry offers that actually convert, and why keeping your offers open year-round can lead to repeat buyers who move quickly up your value ladder.

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If you’re tired of chasing passive subscribers who never take action, it’s time to rethink your strategy. I’ll show you how to structure lead magnets that build trust, price low-ticket offers that filter for the right customers, and implement a system that moves people from a $29 purchase to a $2,000 program, sometimes in just hours. Ready to attract buyers, not just browsers? Tune in now!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

So many people build funnels to bring in passive income and wonder why it doesn’t sell – that’s because they skipped a step! In this episode, I’m going to help you explore the step that so many people miss: the one that is going to guarantee you actual income and talk about the right way to build a funnel.

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The reason most funnels fail has very little to do with the actual product or how well you teach! The truth is, if it hasn’t converted in a live launch and you haven’t seen that people are responding to your offer, then it’s not ready for evergreen.

While it is possible to have a product out there that makes you money while you sleep, most of the time you need mechanisms out there that help move people through the buying piece of that puzzle – and funnels are a great way to do that!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Most people start a YouTube channel from scratch with zero videos, zero audience, and zero watch time, but before I even started my YouTube channel, I had accumulated over 35,000 watch hours! I wouldn’t consider myself a YouTuber, and I wasn’t posting regularly, but I had an entirely different motivation that gave me a huge leg up. I never set out to grow on YouTube. Instead, my growth was a byproduct of trying to make a difference and support the community I was building.

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Today, I break down exactly what went into those watch hours, how I accumulated so many, and how my story might change your approach to launching a YouTube channel. There are so many different ways you can go about doing this, so I’m going to be fully transparent about what worked for me and give you some practical ideas you can try!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

It has been a whole decade since I started Boss Project. I have built a business, employed many people and taught tens of thousands of entrepreneurs how to build their businesses online. While I’m definitely still exploring my creativity and using that everyday as a content creator, where I’m at today is not at all where I thought I would be! It’s not the life I imagined for myself, but it is so much better!

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When I sat down to think about what’s next, I kept coming back to this concept of using excitement as a compass to guide us and help us follow our intuition. In this episode, I’m going to be exploring my future, and how I came to realize what I really want to do more of, which is writing. I hope that as I share my story, I hope it will inspire you to dream bigger for your own future!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.