By Edd Dawson
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted b
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The podcast currently has 203 episodes available.
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SEO doesn't have to be all serious and technical—sometimes, it just needs a bit of humor and creativity to really shine! Join me, Ed Dawson, as I embark on a quirky adventure to spice up the world of SEO with a dose of laughter. Ever tried ranking for keywords only to accidentally find yourself associated with an adult toy site? Well, that's just part of the hilarious chaos we explore in this episode. Inspired by Richard Herring's Leicester Square Theatre Podcast and his ingenious "emergency questions," we take a detour into how quirky, unexpected queries can breathe new life into conversations and SEO strategies alike. And for those SEO aficionados out there, I'm inviting you to share your own tales of digital marketing madness on the show!
While we chuckle over a beekeeper's unintended SEO mishap, the episode also engages in a spirited debate about the age-old question of links versus content—will Google ever give us a straight answer? Not to be outdone by theoretical discussions, I'll share a personal encounter of applying SEO principles to revamp my local pub's menu, proving optimization isn't just for websites. From laugh-out-loud anecdotes to practical insights, this episode delivers a refreshing blend of entertainment and enlightenment, ensuring your SEO journey is anything but dull.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
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Is Parasite SEO truly a thing of the past? Join me, Ed Dawson, as we dissect the latest shifts in Google's spam policy, particularly the crackdown on site reputation abuse. Discover the nuances of how major platforms like Forbes have historically leveraged their domain authority to host unrelated, monetized content—a practice known in the industry as Parasite SEO. Google, however, is taking a bold stance against these maneuvers, reinforcing guidelines that no longer tolerate any level of first-party involvement in third-party content exploitation. This episode offers a deep dive into Google's strategic pivot towards more stringent manual evaluations over algorithmic solutions, revealing the ongoing battle to purify the search landscape.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Send us a text
When is A/B testing not actually A/B testing? Discover the truth behind this common misconception and learn how to accurately measure the impact of your website changes. Join me, Ed Dawson, as I unravel the intricacies of genuine A/B testing versus basic before-and-after analysis. You'll gain insights into why simply comparing performance metrics before and after making changes doesn't qualify as true A/B testing, despite what some tools claim. Uncover the pitfalls of overlooking external factors like seasonality, traffic spikes, and algorithm updates, which can skew your results.
As we navigate this episode, I'll guide you through the nuances of proper A/B testing, or split testing, where two versions of a webpage are shown to different audience segments simultaneously. This approach offers a clearer picture of how your modifications truly impact user interaction and engagement. By understanding these distinctions, you'll elevate your SEO strategies and content optimization efforts, ensuring you're not just chasing correlations but actual causations. Tune in and refine your approach to achieving tangible results in the digital landscape.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Send us a text
Uncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by Jim Collins' book "Good to Great," and how it can be the key to unlocking exponential growth in your SEO and content marketing pursuits.
Join me as I share insights from two decades of navigating the digital landscape, illustrating the journey from those early days of feeling like your content is met with silence to the rewarding phase where traffic and engagement pour in. Whether you're a beginner or a seasoned marketer seeking to power up your strategies, learn how consistent, small actions can eventually lead to self-propelling success. Hear from listener Michelle, whose intriguing question about the flywheel effect sparked this discussion, and leave with actionable tips to ensure your content keeps working for you long after those initial challenging phases.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Send us a text
Discover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors to measure the relationship between your content and user queries. Join me, Ed Dawson, as I guide you through a library analogy to shed light on how this technique helps search engines like Google determine relevance, giving you the edge to boost your search rankings. With a focus on vector space models, you'll gain insights into how search engines evaluate web pages and how you can leverage this knowledge to enhance your SEO strategies.
Transform your content creation approach by leveraging cosine similarity. Explore practical strategies that help refine keyword relevance and align with user intent, ensuring your content hits the mark every time. From content gap analysis to strategic clustering, learn how to identify missing topics, reduce topic cannibalization, and optimize site architecture to maximize unique page value. Embrace the power of semantic richness and regular audits to maintain high-quality content that avoids the pitfalls of keyword stuffing and duplicate content. Whether you’re looking to enrich the value of a smoothie recipe or improve overall SEO performance, these actionable insights will empower your content-query alignment like never before.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Send us a text
Ever wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed Dawson, as we dissect fascinating concepts like the "helper's high" and the Benjamin Franklin effect, showing you how these can be cleverly leveraged to enhance your personal and professional relationships. Discover how the seemingly simple act of pre-framing questions can dramatically increase the likelihood of getting a favorable response, and learn how to align someone's self-perception with your request for maximum impact.
This episode of "SEO is Not That Hard" is packed with actionable insights and practical examples, from organizing community events to everyday scenarios that benefit from a psychological edge. Whether you're looking to build stronger connections or encourage action, these strategies offer a fresh perspective on the age-old art of asking for favors. Tune in and get ready to transform how you approach your favor-asking endeavors, making it not just a request but an opportunity for connection and cooperation.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Send us a text
Are traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, SearchGPT taps into Bing's robust live index to keep you informed with the latest data and current events. While it introduces novel features like relevancy and credibility, it also sparks curiosity about its influence on SEO practices and how it challenges Google's dominance.
In our thought-provoking discussion, we ponder the future of SEO in light of SearchGPT's innovations and the changing dynamics of the consumer search landscape. Despite its advanced capabilities, SearchGPT remains a niche player, raising questions about monetization models compared to Google's ad-reliant approach. We explore how traditional SEO practices still stand strong, yet face new challenges with the rise of AI-generated search results. Tune in for an enlightening conversation that examines the ripple effects of AI in search technology, and gain insights into the evolving strategies businesses might need to adopt in this new era of digital discovery.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Send us a text
Access all your Search Console Data, for FREE here: https://myconsoledata.com
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Send us a text
The clock is ticking on Google's latest core update, and we're here to ensure you're ready! Discover how this fast-tracking November 2024 rollout could redefine the SEO landscape and what it means for your website. This episode is your ultimate guide to understanding the dramatic changes focused on prioritizing genuinely beneficial content over the usual optimization tricks. We'll explore why the short two-week rollout doesn't necessarily mean a minor impact and speculate on Google's strategic timing just before Black Friday and amid U.S. election anticipation.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Send us a text
Can Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences from my own broadbandcouk site, I highlight why it's crucial to construct unique subtopics within your website, allowing each page to shine with its own relevance and value.
This episode promises to equip you with practical strategies to refine your SEO approach, ensuring that your site is effectively structured around content pillars. By creating tailored content for specific audiences—like home broadband for gamers and students—we can prevent overlap and enhance user engagement. Discover how to maintain the distinctiveness of each page, avoiding pitfalls in keyword usage and making your site a more organized and authoritative source. Tune in to learn how to navigate the complexities of Google’s algorithm and keep your content from cannibalizing itself.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
The podcast currently has 203 episodes available.
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