Send us a text

Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where the true costs and risks hide. From anchor text control and link velocity to detection patterns, manual actions, and painful clean-ups, we map the full lifecycle of a PBN so you can make informed choices about your link strategy.

I share a straight-talking breakdown of link economics in 2025, including why links drive not just rankings but citations across AI search experiences. You’ll hear the most common PBN footprints—off-topic content mixes, templated layouts, suspicious publishing cadence, and outbound link density—and get a practical process to vet any seller with a single test buy. If you’re already entangled, we cover a triage plan: request removals, consolidate a precise disavow, refresh content to regain trust, and rebalance your efforts toward durable assets that earn mentions without violating guidelines.

We also explore safer, compounding alternatives: data-led digital PR, niche expert features, resource page outreach, unlinked mention reclamation, and building tools or templates worth sharing. The goal is a credible link profile that stands up to updates and sets you up for long-term growth. If you care about resilience, reputation, and real authority, this guide will help you avoid fragile shortcuts and invest where it counts.

If you find this useful, subscribe, share with a friend who’s wrestling with link building, and leave a quick review—your support helps more marketers find the show.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/