Send us a text

Want links that arrive without endless cold emails or paid placements? We make the case for building interactive tools that solve real problems, create a defensible moat, and keep earning citations for years. From consumer broadband to B2B keyword research, we unpack why tools outperform blog posts when your goal is authority, rankings, and revenue.

We start by reframing “content” as an action: a page that lets users calculate, compare, discover, or decide. Then we get practical with four examples. A broadband postcode checker personalises deals by location and wins links from community and consumer sites because it’s useful and hard to replicate. A broadband speed test doubles as a data flywheel, benchmarking connections and generating insights journalists love to cite. Our People Also Ask crawler turns a tedious manual process into a 20‑second map of questions and clusters, which is why marketers keep sharing it across newsletters and Slack groups. Finally, we preview a SERP‑based keyword clustering tool that groups queries by real result overlap for sharper content strategy.

We compare this build‑once, earn‑for‑years approach with outreach and link buying, highlighting cost, decay, and scalability. You’ll hear how to scope a minimum viable tool, brief developers, and choose tech via trusted freelance marketplaces. We also share monetisation models that align with user success: affiliate integrations for consumer tools, display ads for broad utilities, and freemium upgrades for pro audiences. The throughline is simple: make something people can’t quickly copy, help them achieve a valuable outcome, and the web will link to it.

If this sparks an idea for your niche, hit play and sketch your MVP while you listen. Subscribe for more practical SEO strategies, share this with a friend who’s tired of outreach, and leave a quick review to tell us which tool you want to build next.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/