When tension spikes, leaders don’t rise to the occasion; they fall to their default. Today we dig into those defaults with Bill Benjamin, co-author of The Last 8%, and unpack why smart, well-intentioned people either blow up or go quiet when it matters most—and how to do better without losing your edge.

We start by naming the two patterns that quietly define culture under pressure: the messmaker who reacts with heat and the avoider who retreats to keep the peace. Bill explains the brain science behind both, from cortisol searing memories to the fear of social judgment that feels like physical pain. That lens changes everything: people remember you in the hard moments, not the easy ones. So we get practical. Bill shares SOS—Stop, Oxygenate, Seek information—as a simple, reliable way to step out of fight-or-flight, regain working memory, and turn certainty into curiosity. Small moves like a sip of water, open palms, or one deep breath can buy the six seconds you need to choose a better response.

We then move into preparation for planned hard conversations. Clarify the exact last 8 percent you must say, set a positive intention that signals safety, and ask open questions so the other person talks first. You’ll hear why many people self-diagnose if given space, how to draw out their last 8 percent, and how to model being coachable without giving up standards. We close with tactics to reset a reputation: share your growth edge with genuine vulnerability, invite real-time cues from your team, and follow up to measure progress. The result is a culture where people trade ego for empathy, certainty for curiosity, and silence for shared truth.

If this sparked an insight, share it with one person who needs it. Subscribe on YouTube or your favorite podcast app, and leave a quick review to help more leaders find the show. Which are you under pressure—messmaker or avoider—and what last 8 percent will you tackle this week?

🌐 Connect with Bill:
• Website: https://ihhp.com/
• LinkedIn: https://www.linkedin.com/in/bill-benjamin-12b671/
• Instagram: https

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