In this episode, I sit down with Richard Barnett, Chief Marketing Officer at Supplyframe, a leader in Design-to-Source Intelligence for the global electronics value chain. Richard brings decades of expertise in semiconductor supply chains and shares insights on the challenges and strategies the industry needs to adopt to build greater resilience. The global semiconductor shortage has had a massive impact across industries, with losses estimated in the hundreds of billions of dollars.

Richard discusses the root causes behind these shortages, the complexities of multi-tier supply chains, and how product complexity, especially in sectors like automotive, exacerbates the issue.

We also delve into Supplyframe's latest innovation—its Electronics Product Carbon Footprint (PCF) offering. This resource is the first of its kind, giving global manufacturers access to carbon footprint data for over 300 million electronic parts. Richard explains how this tool is designed to help companies meet evolving regulatory requirements and improve sustainability in product design and sourcing decisions. As the electronics industry grapples with the challenges of integrating sustainability into supply chains, this new capability is set to play a key role in aligning efficiency, cost optimization, and environmental responsibility.

Throughout our conversation, Richard touches on broader industry trends, including the growing role of AI in supply chain management. He emphasizes that AI is already transforming supply chain optimization by providing real-time insights, but the industry still needs to focus on practical outcomes rather than just hype. Finally, we explore what the future holds for global supply chains as new pressures, both geopolitical and financial, create a more uncertain landscape.

How can companies future-proof their operations and drive real change in their supply chain strategies? Tune in to find out!