If you're running appointments, inevitably, you'll come across the conversation about term vs. whole. And most clients understand very little about the difference: other than one is cheap, one is expensive.

Here's a simple way to explain how cash value works, without having to fully understand how it works.

I hope you enjoy!

YouTube version: https://youtu.be/G7FLpGtLA2k

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If you're an agent looking for a mentor, start here:

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