Season 3, episode 6 is here!

In this conversation, Veronica Llorca-Smith and I caught up one year after our very first podcast together to talk about what’s changed, what’s grown, and what’s next.

This episode is packed with insight for anyone who wants to build a creative career that feels human, purposeful, and sustainable.

What we covered:

- How a single podcast interview led to the launch of a second Substack in Spanish

- The surprising differences between English- and Spanish-speaking creator audiences

- How Veronica attracts new coaching clients without ever doing a hard sell

- What she’s learned about scaling from one-to-one work to group coaching and cohorts

- Why public speaking has been transformational for her as a creator and a businesswoman

- How live sessions and webinars can create real community and boost paid subscriptions

- Her advice for writers: stop thinking small, and build an ecosystem around your work

Make sure to grab Speak to Scale before you go!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe