The Innovative Agency

310. AI That Works for Creative Agencies, with Hikari Senju


Listen Later

AI isn’t just a buzzword anymore. It’s reshaping how agencies build, deliver, and scale creative at lightning speed. But for every opportunity it unlocks, there are just as many questions: How do you keep your creative edge? What are the legal landmines? And how do you actually integrate AI in a way that drives results and protects your agency?

On this episode of The Innovative Agency Podcast Sharon Toerek sits down with Hikari Senju,  Omneky Founder and CEO. Omneky is at the forefront of AI-powered advertising and Hikari shares what it really looks like to adopt AI inside a creative business. This conversation covers how agencies can strike the right balance between human brilliance and machine efficiency, how to navigate intellectual property concerns, and how to build systems that amplify, not replace, your team’s best work.

If you want to make AI a true asset in your agency, this episode is a must-listen.

What you will learn in this episode: 

  • How AI is being used to supercharge creative and production processes within agencies

  • Common fears and misconceptions agency leaders have about AI adoption

  • Strategies for navigating intellectual property and liability risks when working with generative AI

  • Where the true power of AI lies, and where human ingenuity still makes all the difference

  • What questions to ask and what red flags to look for when evaluating AI tools for your agency’s workflow

  • How agencies can begin integrating AI today to gain a competitive edge, without compromising creative integrity

Bio

Hikari Senju is a computer science graduate from Harvard University with a passion for technology and design.

He founded his first startup, QuickHelp, an on-demand tutoring app, which he later sold to Yup.com and became their Head of Growth.

During his time at Yup.com, Senju observed inefficiencies in content spending and the potential of AI in advertising, which inspired him to establish Omneky in 2018.

Senju’s background in computer science, entrepreneurship, and his experience with AI technologies led him to create Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale.

Resources:

  • Website: https://www.omneky.com/

  • LinkedIn Personal: https://www.linkedin.com/in/hikari-senju-63780199/

  • LinkedIn Business: https://www.linkedin.com/company/omneky/

  • X: https://x.com/hisenju

...more
View all episodesView all episodes
Download on the App Store

The Innovative AgencyBy Sharon Toerek

  • 5
  • 5
  • 5
  • 5
  • 5

5

33 ratings


More shows like The Innovative Agency

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,269 Listeners

Build a Better Agency Podcast by Drew McLellan

Build a Better Agency Podcast

275 Listeners

Pivot by New York Magazine

Pivot

9,297 Listeners

The Daily by The New York Times

The Daily

110,863 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

853 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

260 Listeners

The Agency Profit Podcast by Parakeeto, Marcel Petitpas

The Agency Profit Podcast

27 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,266 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

424 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

170 Listeners

Honestly with Bari Weiss by The Free Press

Honestly with Bari Weiss

8,604 Listeners

Sell With Authority by Predictive ROI

Sell With Authority

4 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,472 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

83 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,195 Listeners