In this episode recorded live at the IT Press Tour in Malta, I sit down with François Machacek, an IT veteran with nearly three decades of experience and a deep commitment to sustainable technology.

François shares his journey, starting from his early career managing data centers across Europe to becoming an ambassador for green IT and joining EasyVirt, a company revolutionizing how we measure and reduce the environmental impact of digital technology.

We discuss the often-overlooked environmental costs of digital infrastructure, including the growing carbon and water footprints of data centers and AI technologies. François explains how EasyVirt's suite of tools provides actionable insights to optimize IT performance, reduce costs, and minimize environmental impact. He highlights the importance of real-time, granular measurements and how these solutions help organizations achieve their sustainability goals while remaining secure and compliant with tightening regulations.

François also sheds light on integrating GreenOps and FinOps principles, enabling IT teams to balance financial efficiency with environmental responsibility. Whether it's helping businesses optimize hybrid cloud infrastructures, manage carbon emissions, or prepare for future regulations, EasyVirt is empowering organizations to tackle some of the most pressing challenges in tech today.

Join us as we explore the intersection of IT innovation and sustainability and discover how actionable data can pave the way for a greener digital future.

Could sustainable IT be the missing link in your organization's ESG strategy? Tune in to find out.