In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals.

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Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

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0:00 - Introduction & book launch discussion

1:08 - Lance's background as an online trainer

2:15 - Business metrics discussion 

2:45 - Current audience challenges

3:56 - Target niche description

4:32 - New content project: Fitness "Hot Ones" spin-off

5:39 - Main challenge: Client affordability

7:51 - Discussion on backup plans and risk-taking

9:27 - Strategy: Growing with a maturing audience

12:51 - Marketing to life transition moments

14:04 - Building muscle in your 20s

17:19 - Different types of college clients