Office Talk UK, Marketing for Architecture

31/44


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William Burges and Stephen Davies are the directors of 31/44, a practice with offices in London and France known for making architecture that sits comfortably in the fabric of the city, introduced with care and consideration.


In this episode, Will, Steve and Dave discussed:

  • How teaching in both undergraduate and masters programs have changed the way they communicate their work, and how they view their projects as being part of a research agenda.
  • The approach they took to their website design in the early days of the practice when they didn’t have much built work to show, and why they began sharing their readings, research and travels alongside their built work.
  • The importance of producing renders in-house to maintain a level of control and consistency, and how sometimes it’s more important to show a vignette with detail versus a full-view of the space or building.
  • Why physical models, produced at varying scales, have been a vital part of their design process, but also as an essential presentation tool.
  • How they shift the tone of their communication to address the specific needs of the different audiences architects encounter, whether it’s with a client, students, planning authorities or the local community.

If you'd like to learn more about their studio, you can visit 3144architects.com or follow them on Instagram at @31_44.


Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.


Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

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Office Talk UK, Marketing for ArchitectureBy Office D.SHARP


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