On this episode of The Innovative Agency Podcast Sharon Toerek chats with Justin Rashidi, co-founder of SeedX, for a no-fluff conversation about one of the toughest challenges every agency faces: client churn.

Justin brings a candid, inside look at why expectations so often fall apart between agencies and clients and what to do about it before the relationship unravels. From spotting red flags early, to setting crystal-clear metrics, to redefining what true partnership really looks like, Justin shares practical lessons agencies can put to work right now.

This conversation also digs into why the gap between marketing and sales alignment quietly sabotages long-term growth.

If you've ever wondered how to spot and avoid the pitfalls that derail agency success, this episode delivers unfiltered insights.

What you will learn in this episode:

• How to identify and avoid red flags in new client relationships before they put your agency's stability at risk

• How elite agencies foster true partnership roles instead of remaining just a vendor

• Practical ways to set (and reset) client expectations around metrics, performance, and evolving goals

• Why aligning your agency's work with clients' revenue targets creates longevity, and where agencies most often get tripped up

• Why agencies should invest in strategic thinking as execution becomes increasingly automated through AI

• What recurring revenue and contract expansion reveal about agency health and stability

Bio

Justin Rashidi is the Co-Founder and Chief Strategy Officer at SeedX, a data-driven marketing and business consultancy. With a scientific and engineering background, Justin brings a unique analytical perspective to marketing strategy that differentiates him from traditional marketers who often begin with copywriting or creative skills. Under his strategic leadership, SeedX has served over 153 companies from medium to enterprise scale and helped generate over a billion dollars in revenue for clients.

Resources:

• Website: https://seedx.us/

• LinkedIn Personal: https://www.linkedin.com/in/justin-rashidi/

• LinkedIn Business: https://www.linkedin.com/company/seedx-inc/