Retail-as-a-Service (RaaS) is a fast evolving segment of retail which offers new profit streams or the ability to quickly scale a new business or channel. Today, we're exploring how this model is reshaping the retail landscape. From the growth of global giants like Amazon, Ocado and THG to the rise of supply chain innovators like Shein, we unpack the key drivers behind this trend and what it means for retailers of all sizes. Whether you're considering adopting RaaS, already a provider, or wondering about the challenges and opportunities that this shift means for your business, this episode will offer valuable insights into the RaaS opportunity. Show notes are at www.obandco.uk/316.