In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the completion of a major project left me feeling empty despite its commercial success. 

Through this experience, I explore the paradox of achievement and purpose, arguing that the real reward lies not in completing projects but in the transformative journey of working on them.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. 

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

X: https://x.com/itscoachgoodman

LinkedIn: https://www.linkedin.com/in/jon-goodman/

My co-hosts:

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

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Timestamps

0:00 Jonathan Goodman introduction

0:33 Personal Reflection on Post-Book Depression

1:06 The Portuguese Fisherman Parable

5:18 The Paradox of Process vs Outcome

6:20 Reflection on Ghost-Written Books vs Personal Writing

7:52 The Obvious Choice Book Release Experience

9:35 Dealing with Unexpected Depression

11:14 Learning from the Experience & Getting Back to Work

15:53 Story About the Wealthy Oil Businessman

17:35 Retirement & Finding Purpose

19:55 "Boring Not Vacant" Concept

21:18 Critique of Living Without Projects

23:20 Story About Friend's Movie Podcast

24:34 Reflections on High School Friends' Reunion & Closing