Effective social selling is more than just doing social, it is about forming connections and fostering relationships. 

Tim Hughes, CEO of DLA Ignite, talks about the evolution of sales in this digital age and shares practical tips on how to do social selling to gain competitive advantage for B2B or B2C companies. 

Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.

Takeaway #1 The purpose of putting content out on social media is to drive conversation.

Takeaway #2 Connecting with people is giving them permission to have a conversation with you.

Takeaway #3 Your social profile should be about you as a person - your beliefs, your values, your passions and your hobbies.

Connect with Tim Hughes:

Company Website: DLAIgnite.com

Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/

Twitter: https://twitter.com/Timothy_Hughes

You Tube: http://www.youtube.com/c/TimothyHughes1 

Facebook: https://www.facebook.com/TimHughesSocialSelling/

Instagram: https://www.instagram.com/tim_hughes1/

Podcast

The Groundswell Marketing Podcast

Books

Social Selling 

Smarketing

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