It's no surprise to anyone listening that, in addition to all the other pressures agencies are under, trust in marketing continues to be challenged.

There’s a lot of theories out there for why that is, and I’m sure there are also a lot of suggestions on how to rebuild trust.

But Aaron Templer, the latest guest on The Innovative Agency podcast, has taken a unique approach to building trust with clients in his own agency.

Instead of trying to make sales or drive revenue, he says that marketers can think of themselves as community builders, applying principles of leadership to build that trust.

Aaron came on the show to share four leadership principles that you can begin implementing today to start building trust with your clients.