Today's episode of Lactation Business Coaching with Annie and Leah is called "Working with Referral Sources." Having referrals works both ways: it is a priority to service your clients when you are not available and it is also important to cultivate a relationship with others to become a trusted referral for their own business.

Annie and Leah share their own personal strategies to gain referral sources, as well as help colleagues to position themselves to become the go-to referral of their area. They also discuss the ethics of a referral relationship and how easy it is to become unethical because of the freebies that some people give you.

"When we go and meet with referral sources or we're putting ourselves out there, I know sometimes it's intimidating so we might just kind of tense up and not really be ourselves and kind of be very stiff and maybe just give the answers you that you think the other person might want to hear. And there really is a lot of drawbacks to that because one, I think people read that. You know, they can tell when you're not being authentically yourself.” 

In this episode, we will cover:

• Receiving and sending referrals (colleagues, birth workers, physicians, hospitals, NYLCA)
• Cultivating relationships with new referrals
• Maintaining ethics with referrals
• Keeping communication open
• Annie’s Tech Tip: Schedule your emails
• Leah’s Marketing Tip: Be who you authentically are to referral sources

Links and Resources

• Email Us! [email protected]
• Lactation Business Coaching website
• Lactation Business Coaching Facebook
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. 

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music.