This episode of The Innovative Agency Podcast tackles one of the most pivotal conversations for marketing agency owners: how do you build a business that's not only successful today but also strategically designed for the future?

Joining Sharon Toerek is Nick Avaria, Founder of Agency Acquisitions and a seasoned agency owner who's built, scaled, and sold multiple agencies. Nick shares hard-earned lessons on navigating growth, making smart exit decisions, and even why keeping your agency "unsellable" can sometimes be the most profitable path.

Get practical advice, proven systems, and step-by-step guidance on finding the right path for your agency, whether it's rapid scaling or refining for profit.

What you will learn in this episode:

• The hidden costs and strategic trade-offs of scaling a marketing agency vs. staying intentionally small

• How owner mindset and personal priorities shape agency evolution and success

• Why agencies with "non-scalable" models can be more profitable, and what that means for your exit strategy

• The real reason so many agency owners find themselves working 60+ hours a week, and how to break free

• The critical first step every owner should take whether scaling up or streamlining

• Why dashboards, management methodology, and client experience systems are the backbone of sustainable agency growth

Bio

Nick Avaria, based in Vancouver, BC, CA, is Founder of Agency Acquisitions. Nick brings experience from previous roles at Fiber Tribe, AvariaX, CREW Marketing Partners and Industrial Quality Management. With a robust skill set that includes Leadership, Business Development, Strategic Planning, Sales Management, Market Research and more.

Resources:

• Website: agencyacquisitions.io

• LinkedIn Personal: https://www.linkedin.com/in/nickavaria/

• LinkedIn Business: https://www.linkedin.com/company/agency-acquisitions/