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In this episode:

Discover how one simple form change helped our B2B client generate 30-50% more leads without spending an extra dollar on marketing. We reveal the common form mistake most B2B companies make and how to fix it for immediate lead generation gains.

KEY TAKEAWAYS:
• 3-4 form fields = 20-25% conversion rate
• 7+ form fields = only 10-15% conversion rate
• Progressive profiling lets you gather data gradually
• Focus on collecting only essential information at each buyer journey stage

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.