Today on The Innovative Agency Podcast Sharon Toerek welcomes Emeric Ernoult, CEO of Agorapulse, to explore what's really working in social media right now — and what's just noise.

As both a former lawyer and agency owner, Emeric brings a rare mix of legal acumen and hands-on marketing experience to the conversation. Together, he and Sharon unpack how agencies can stay ahead as technology, algorithms, and AI continue to evolve without losing sight of what truly drives connection and results.

From chasing trends to protecting your IP, this episode is a masterclass in cutting through the chaos, focusing on what matters most, and building a social media strategy that's both sustainable and scalable.

If you want a front-row seat to where social media marketing is headed and how your agency can lead the charge, this is an episode you won't want to miss.

What you will learn in this episode:

• How social media tactics have shifted over the past few years and why repeating "successful" formulas often leads to diminishing returns

• The pitfalls of chasing short-term "shiny objects" instead of building sustainable, brand-driven content

• The impact of AI on content creation and why it raises the bar for originality

• What agencies can do to measure success effectively when clients demand traditional performance metrics

• The massive shift toward short-form, vertical video and how brands can win without expensive production

• What's true (and what's tricky) about beating platform algorithms

• How agencies can harness advocacy and collaboration to break through social media noise and build measurable impact

Bio

Emeric is the co-founder and CEO of Agorapulse, the only major social media management platform to reach $20M in annual revenue without raising a cent of venture capital. Ranked #1 on G2, Capterra, GetApp, and OMR, Agorapulse has become a global leader by innovating where others followed—from creating the first-ever social media inbox in 2014, to pioneering ROI tracking and analytics for social media (with a patent filed).

Emeric's mission is simple: to help marketers prove the real business impact of social media—and finally show the ROI of their work.

Resources:

• Website: https://www.agorapulse.com/

• LinkedIn Personal: https://www.linkedin.com/in/ernoult/

• LinkedIn Business: https://www.linkedin.com/company/agorapulse/