Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goal of becoming a truly world-class writer.

I'm putting an end to the scattered approach that's been holding me back, focusing on what truly matters to me, and yes, that unfortunately means firing Ren for what must be the fifth or sixth time.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. 

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Timestamps

0:00 Opening banter; Jonathan jokes about firing Rencel again

1:18 Upcoming changes to the podcast format

3:10 Focusing the podcast on shorter episodes and interviews

8:43 The "finite nature" of podcasting; Jonathan shares experience with Ben Greenfield

11:10 Story about Men's Health and content driven by advertisers

17:54 How podcasts overcomplicate health topics when simple advice often matters most

24:19 Personal quest to become a world-class writer

31:13 New content strategy across platforms

36:19 Writing process and time management

43:30 "Going pro moment" with "absurd focus"