In this episode, we're talking about letting your geek flag fly and how embracing your unique obsessions can be your secret weapon in business. If you're tired of blending in with everyone else online, I'm going to show you why your weird, nerdy passions are actually the key to standing out and connecting with the exact people who will become your most loyal customers.

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Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. 

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Timestamps

0:00 Introduction

0:20 What is your geek obsession?

0:50 Christina crossfit gym story

02:20 Comitology and Astrology

04:00 Location bias

05:00 SNASA

07:00 Building a vision out of your geek obsession

09:40 Being different

11:00 Industry norms

12:30 Risks

13:10 Difficulty in execution

13:35 Doing too many of the right things

14:20 Business model

16:15 Ben Mudge story

19:00 Follow your obsession