Adam is joined by Postscript's Sr. Market Intelligence Manager Mindy Regnell to dive into crafting, reviewing, protecting and rolling out claims against your competitors. Mindy shares her best practices for documentation, why it's important to ask 'is it worth it?' at every point in the competitor claim lifecycle, and talks about some amazing examples from her career.

Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.

To subscribe, visit https://go.klue.com/newsletter-subscribe

Watch Mindy's Wynter Games presentation on competitor claims: https://www.youtube.com/watch?v=cjuDFBgSZs4

Timestamps:

(02:33) The importance of having a competitive claim process
(05:03) What is a competitive claim
(07:24) The craziest claim Mindy has ever come across
(10:20) The risks of making an unsubstantiated claim
(12:17) How to know if a claim is 'worth it'
(18:25) Investigating competitive claims
(26:17) The problem with outdated and crusty claims
(33:21) Where competitive claims should live
(36:55) Fitting a claim within your broader narrative
(42:14) Rolling out your claim to the team

Host: Adam McQueen
Producer: Ben Ronald

About Klue:
 
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.