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In this episode:

My guest today is an author and entrepreneur who turns entrepreneurs and interesting people into authors.

After leaving, the University of Michigan and becoming a sports writer, he accidentally wrote a best seller in 10 days at an interesting pivot point in his live.

You don’t need to “get a publisher.” You don’t need to be chosen. You just need a worthwhile idea, and a framework which we'll discuss.

Topics in this episode:

• The two requirements to writing a book
• A key insight to validate your book ideas
• Matt's signature "Platypus Process"
• The wrong way to monetize the book and what to do instead
• How to build your book's audience

Get free access to his 5-day email course: "No Idea to Chapter One: The First Step to Self-Publishing a Classic" => platypusbooks.com/mindshift

Connect with Matt on LinkedIn
Visit Matt's website

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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.