What’s up, everybody! Today is a huge day, December 5, 2025. I’m recording and releasing this on the exact same day because I just couldn’t wait to share the news: my new book, Sales Exegesis: A Pastor’s Journey into Packaging Sales, is officially out!

In this episode, I’m pulling back the curtain on how this book actually came to be. I’m a verbal processor (you guys know I talk better than I type), so I’m sharing the unique process I used to get these thoughts out of my head and onto paper involving 14 years of LinkedIn content, voice memos during my commute to Label King, and training an AI ghostwriter to help structure my “pastor brain” for a sales world.

We’re talking about building your sales strategy (and life!) on a foundation of observable, objective truth, not lies. Whether you’re in packaging, printing, or just trying to navigate life and parenting, this process of Observation, Interpretation, Correlation, and Application is for you.

Grab a copy, leave a review, and let’s get real about sales.

Key Topics & Takeaways:

* What is Exegesis? Breaking down the sermon-prep process I used as a pastor and how it applies perfectly to modern sales (and even parenting!).

* Truth Over Hype: Why we need to stop lying to ourselves and our prospects, and start operating from a foundation of observable facts.

* The “AI Ghostwriter” Method: How I used voice memos during my 30-minute commute and decades of social content to write a book without sitting at a keyboard for months.

* The Cover Story: The hidden meaning behind the Vanilla Ice (”Ice-egesis”) vs. DMX (”X-egesis”) graphics on the cover.

* Who is this for? It’s not just a sales manual; it’s a tangible guide for anyone looking to build credibility and solve problems authentically.

Mentioned Resources:

* Book: Sales Exegesis: A Pastor’s Journey into Packaging Sales (Available on Amazon in Kindle & Print!)

* Company: Label King

Connect with Adam:

* LinkedIn: Adam Peek

* TikTok: @thelabelking

* Podcast: People of Packaging

If you pick up a copy, it would mean the world to me if you left a review. Let me know what you think!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com