About the Guest(s):

Doug Gibson is the founder and CEO of Infigo, a company specializing in web-to-print solutions designed to streamline printing processes. With over 14 years of experience leading Infigo since its inception in 2010, Doug has successfully expanded the company's global footprint, particularly strengthening its presence in North America. Originally a Scotsman, Doug's professional journey has taken him across Europe and the United States, where he frequently engages with industry stakeholders and represents Infigo at major print and labeling events.

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek sits down with Doug Gibson, the dynamic founder and CEO of Infigo. Broadcasting all the way from Switzerland, Doug delves into the fascinating world of web-to-print technology, highlighting its transformative potential in the print and packaging industry. With a refreshing mix of humor and insight, Doug compares himself to a Mel Gibson doppelganger and shares his personal journey from a Scotsman to a recognized industry leader.

Throughout the discussion, Doug shares how Infigo enables printers to increase their orders and revenue through automated, seamless processes. He provides a clear picture of how web-to-print solutions can revolutionize the typical business procedure by allowing 24/7 access for customers — drastically cutting down on lengthy administrative tasks and thereby freeing up businesses to focus on more value-driven interactions. Doug passionately speaks about the importance of easing the accessibility of such technology, arguing that, despite common misgivings, implementing a solution like Infigo can bring multiple competencies and advantages without disrupting existing job roles.

Key Takeaways:

* Infigo's web-to-print solutions aim to streamline printer operations, enabling more orders and revenue without increasing human intervention.

* Automated online experiences offered by Infigo simplify the order, proofing, and payment processes, freeing up company resources devoted to non-income generating tasks.

* Doug emphasizes meeting customers where they are, stressing the importance of making transactions easy to maintain competitive industry standing.

* A significant part of Infigo's client base has shifted to North America, demonstrating their success and rising adoption of digital tools among US companies.

* Doug highlights the need for the industry to keep pace with technological advancement and innovation, moving away from traditional and inefficient methods.

Notable Quotes:

* "Our number one goal, make getting more orders and make them more money. That's what we, that's what we like to do here."

* "Printers have some tooling to enable their businesses to be more successful, more profitable and easier to deal with."

* "Let the system do that. Let’s do the proportion of if we’ve got a pie and we’re eating into three quarters of it doing our admin, let’s do it the other way around."

* "Move part of your process online. Move part of the problem online."

* "It amazes me that they're sitting there, there's a trepidation of saying why should I even bother with doing this?"

Resources:

* Infigo's Website

* Infigo on LinkedIn: Check their page for updates on their services and industry insights.

Explore the evolving landscape of printing solutions with Adam and Doug in this episode, providing a rich discussion about the technological leap in printing operations and the value of adopting digital tools. Tune in to understand how Infigo’s solutions can empower your business, stay ahead of trends and maximize efficiency, only on the People of Packaging Podcast.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Key Takeaways:

* The People of Packaging podcast originated from a chance meeting between Adam Peek and Ted Taitt at a packaging event in New York.

* Ted Taitt brings a unique blend of expertise with a background in mechanical engineering and a long history in both the packaging industry and music production.

* The episode reflects on the growth and transformation of the podcast, particularly during the COVID-19 pandemic, leading to increased engagement and content production.

* Ted highlights the importance of embracing new experiences and being open to continuous learning as key components for career growth.

* The evolving role of AI in packaging design is discussed as a frontier for innovation and creativity in the industry.Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Ted Taitt: Ted Taitt is a seasoned professional in the packaging industry with a background in mechanical engineering. A graduate of NJIT, Ted has been immersed in packaging since 1996, developing a rich tapestry of experience and connections throughout his career. Besides his technical expertise, Ted is a passionate music enthusiast with a home studio, where he has been engaged in music production since 1991. Ted's multifaceted career and interests highlight his dedication to innovation and creativity both in engineering and music.

Episode Summary:

In this milestone 300th episode of the People of Packaging podcast, Adam Peek celebrates the remarkable journey of the podcast with his good friend Ted Taitt. Broadcasting from Ted's home studio in South Plainfield, NJ, the episode takes listeners on a nostalgic trip down memory lane to the origins of the People of Packaging podcast. From their initial meeting at a New York packaging event to the first few episodes recorded in a humble hotel room, Adam and Ted revisit the ups and downs, the lessons learned, and the growth experiences marking their journey together.

The episode is rich with insights into Ted's extensive packaging career and his dual passion for music. Adam and Ted discuss the evolving intersection of technology and packaging, with Ted expressing excitement over the creative potential of integrating AI into design. The discussion also touches on personal growth and career evolution, where Ted shares invaluable advice about embracing change and stepping out of one's comfort zone. Through candid dialogue and light-hearted banter, Adam and Ted demonstrate the power of networking and openness, pivotal elements that have shaped their friendship and professional endeavors.

Notable Quotes:

* "I've been at this for wow. Since 1991." - Ted Taitt

* "You have to be open to meeting new people." - Ted Taitt

* "Try new things… I think I let a lot of potential growth pass me by." - Ted Taitt

* "With the AI tools and what it allows people to do creatively… It's exciting." - Ted Taitt

* "Life always wins." - Ted Taitt

Resources:

* Spec Rite: specright.com

* TRAYAK: trayak.com - Offers solutions for life cycle assessment and other goals.

* Ted's Home City: South Plainfield, NJ – insights into TED’s life and community.

Encourage your audience to listen to the full episode for an in-depth exploration of the unique blend of packaging, music, and personal growth that this conversation offers. Stay tuned for more inspiring content from the People of Packaging podcast!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):

Kari Warberg Block is the innovative founder of EarthKind, a company renowned for its eco-friendly pest control solutions. As the daughter of an entomologist yet possessing a natural ethos about nature, Kari embarked on creating sustainable, humane pest control methods. Her product line, which steers clear from traditional toxic pesticides, has found massive success, selling over $350 million in retail. Her commitment to quality led her to oversee all manufacturing in-house at EarthKind, ensuring each product's integrity and efficacy. Kari is also a respected blogger and contributor to popular publications like Martha Stewart Living and Good Housekeeping.

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Join host Adam Peek in an intriguing conversation with Kari Warberg Block, the founder of EarthKind, as they dive into the world of compassionate pest control solutions. This podcast episode is a deep dive into Kari's unique journey from being the daughter of a traditional pest control professional to creating a company that revolutionizes the way we manage pests. Her determination and innovative mindset have navigated EarthKind to the forefront of eco-friendly pest prevention, highlighted by products like Fresh Cab and Stay Away.

Kari shares valuable insights into her entrepreneurial path, driven by personal experiences and an unyielding faith. She reveals her pioneering success in the pest control industry—having launched a whole new category that's been adopted by major retailers and even inspired giants like Procter and Gamble. This episode explores the intersection of effective pest control and earth-friendly solutions, showcasing advanced packaging innovations designed by her son and others at Earth Kind. Throughout the discussion, Kari's unwavering commitment to sustainability and quality shines through, offering listeners an enlightening perspective on her mission and legacy.

Key Takeaways:

* Kari Warberg Block transformed the pest control industry by creating eco-friendly, sustainable solutions that do not rely on toxins or poisons.

* Earth Kind's products, such as Fresh Cab and Stay Away, are thoroughly developed and manufactured in-house, emphasizing high-quality and environmentally friendly practices.

* Kari's approach is heavily influenced by her upbringing and personal ethos, focusing more on innovative problem-solving than on profit-making.

* The packaging of Earth Kind products is an integral component, crafted to maintain the integrity and effectiveness of the pest-repelling contents.

* Earth Kind's impact reaches consumers directly and extends to collaborations with brands like John Deere, proving the professional-grade quality of their products.

Notable Quotes:

* "It always brings me a little bit of extra joy whenever I hear it because it's cool that I can get my kids involved in this whole thing."

* "I started this business with my kids and they've had a lot of contributions in it over the years, and ultimately it led to their career choices as well."

* "We moved around a lot…which really taught me a lot about people, right, and a lot about culture."

* "I prayed a lot and I learned to get really resourceful because if I don’t know something, I need to find the person who knows this."

* "Packaging is such an important piece of that. And I'm kind of a junkie when it comes to that."

Resources:

* Earth Kind

* Articles by Kari Warberg Block in major publications like Martha Stewart Living and Good Housekeeping

Delve into this captivating episode and discover how Kari Warberg Block's innovative spirit and commitment to sustainability are reshaping pest control at Earth Kind. Don't miss out on more enlightening stories and insights from the People of Packaging Podcast—subscribe and stay tuned for upcoming episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):

Charlie Grace is the co-founder of Night Owl Martini, a burgeoning brand in the ready-to-drink (RTD) cocktail segment. Based in New York City, Charlie brings a wealth of expertise from the beverage industry, focusing particularly on innovative and consumer-oriented solutions in alcoholic drinks. His experience includes developing unique products that cut down on preparation time while ensuring quality, like the tequila-infused espresso martini for which Night Owl is renowned. Partnering with a co-founder who has a strong background in co-packing operations, Charlie is committed to delivering top-notch cocktail experiences conveniently to consumers across the United States.

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this thrilling episode of the People of Packaging Podcast, host Adam Peek chats with Charlie Grace, the visionary behind Night Owl Martini, about revolutionizing the world of ready-to-drink cocktails. As a pioneer in the beverage industry, Night Owl Martini marries the electrifying flavors of espresso with vodka and tequila to serve cocktail quality experiences conveniently in a can. Through this lively discussion, listeners will gain insights into how Night Owl tackled traditional cocktail preparation challenges with their innovative products.

Charlie Grace elaborates on the inspiration and journey behind Night Owl Martini, emphasizing the value of premium ingredients and seamless packaging to create a memorable consumer experience. The convenience of RTD cocktails, like Night Owl’s Espresso Martini, curtails the hassle of measuring and mixing – a clear game-changer for cocktail enthusiasts. The discussion navigates through packaging intricacies, nitro-filling for foam quality, and the importance of drink stability. The episode also uncovers plans for Night Owl's growth and distribution across the U.S., encouraging listeners to explore this rising star on the beverage scene.

Key Takeaways:

* Night Owl Martini is disrupting the market with its espresso martini packed in an aluminum can, offering unique vodka and tequila options for diverse flavor experiences.

* The popularity of espresso martinis continues to surge, with Night Owl filling a niche for quality cocktails that are convenient and accessible.

* Using nitro in canning ensures Night Owl's martinis maintain their signature foam, enhancing drink presentation even at home.

* Sustainability in packaging is emphasized, using recyclable materials to reduce environmental impact while offering a premium product experience.

* Night Owl is focused on expanding its distribution, currently targeting ten states primarily along the East Coast, and eyeing future growth across America.

Notable Quotes:

* "Espresso martinis are one of the most popular drinks both in New York City and around the country, even around the world." – Charlie Grace

* "We really wanted a coffee forward tasting profile, and it allows, a great baseline." – Charlie Grace

* "Our goal as we look at the Night Owl brand is to really focus on the coffee and alcohol space." – Charlie Grace

* "Maybe it will become your happy hour drink of choice when you decide that you need a little pick me up." – Charlie Grace

* "Night Owl Martini is not just a product, it's an experience for those who enjoy the finer things in life with convenience." – Charlie Grace

Resources:

* Website: drinknightowl.com – Explore Night Owl's range of ready-to-drink espresso martinis.

* Social Media: Keep up with Night Owl Martini on social platforms for the latest news and updates.

* Special Mentions: Adam Peek shares a delightful first experience tasting both the vodka and tequila versions of Night Owl's signature drink, highlighting the brand's potential for corporate gifting initiatives.

Dive into this engaging episode to uncover the innovations driving the RTD cocktail revolution. The conversation doesn't end here — stay tuned for more fascinating insights and trends in the evolving packaging and beverage industries!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):

Johnny Locarni is the founder of Magic Cactus, a pioneering company in the hemp beverage industry aiming to offer the most effective alcohol alternatives on the market. With a professional background that spans finance, film and television, Johnny ventured into the cannabis industry almost by accident but quickly found a niche serving the more cannabis-curious and lighter consumers. Originally from Omaha, Nebraska, he spent years in Los Angeles before relocating to Arizona. His entrepreneurial journey is driven by a personal mission to create healthier alcohol alternatives, fueled in part by a personal family tragedy.

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek is joined by Johnny Locarni, the founder of Magic Cactus, to delve into the rapidly evolving intersection of the beverage industry and hemp-derived THC. Johnny shares his unique journey from finance to cannabis and ultimately to founding a beverage company focused on providing a natural alternative to alcohol. The discussion covers the potential of hemp-derived products, their role as alcohol alternatives, and the complex regulatory environment that currently impacts their availability.

Johnny outlines the challenges Magic Cactus faced during its research and development phase, emphasizing the need for a product that not only offers a pleasant taste and is low in sugar and calories, but also meets various legal restrictions across different states. By focusing on a microdose approach, Magic Cactus offers consumers a way to enjoy the effects of THC responsibly and legally in many locations. As Magic Cactus continues to navigate the shifting landscape of state regulations, Johnny’s insights offer valuable lessons for anyone interested in the future of hemp-based products.

Key Takeaways:

* Magic Cactus is innovating in the hemp beverage industry by providing a low-dose THC alternative to alcohol.

* The regulatory environment for hemp-derived products is complex and varies widely by state, impacting business strategies and product distribution.

* Johnny Locarni’s motivation to create Magic Cactus was driven by personal tragedy and a desire to provide healthier lifestyle alternatives.

* The company focuses on producing a low-calorie, low-sugar beverage that can serve as an alcohol alternative for people looking to reduce alcohol consumption.

* Navigating regulatory challenges is a continual process requiring frequent updates to product packaging and distribution strategies.

Notable Quotes:

* "The goal is to create an approachable, natural, non-toxic alternative to alcohol."

* "Being a cannabis-born brand wasn't a fit for what we were trying to accomplish."

* "What would make more sense is to decipher with a potency cap… rather than trying to figure out the source material."

* "We have to be very careful. We can't just say, we just landed this national contract for distribution."

* "The mission and vision help. If I didn't have a reason to be doing this, I probably would've… just gone back to finance."

Resources:

* Magic Cactus Website

* Johnny Locarni on LinkedIn

* Magic Cactus on Instagram @drinkmagiccactus

Listen to the full episode to gain deeper insight into the benefits, challenges, and future possibilities in the hemp-derived beverage industry. Stay tuned to the People of Packaging Podcast for more engaging discussions and expert insights!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):

Sid Banthiya is an esteemed advisor and investor with a wealth of experience in consumer businesses. He began his career in investment banking with UBS and Credit Suisse, where he developed a strong foundation in finance. Sid transitioned into executive roles at prominent consumer brands like Blue Apron and Milk Bar, where he honed his expertise in financial strategy, operations, and packaging. His journey from finance to consumer investments underscores his acumen in identifying and nurturing business opportunities within the consumer sector.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek welcomes Sid Banthiya, a savvy advisor and investor in consumer businesses. They dive into the complexities of #packaging within consumer brands, exploring how it intersects with various departments from marketing to operations. This episode promises to offer unique insights into what advisors and investors like Sid look for when assessing consumer businesses, particularly in the realm of packaging.

Sid Banthiya draws from his extensive background in finance and consumer businesses to uncover how packaging impacts financial outcomes, brand perception, and customer experience. From his time at Blue Apron to Milk Bar, Sid shares anecdotes that reveal the multifaceted role of packaging in retail success. Listeners will gain an understanding of the omnichannel disruption that packaging can cause and how it influences both operational and branding strategies. This episode is a treasure trove for anyone interested in the convergence of finance, consumer behavior, and innovative packaging solutions.

Key Takeaways:

* Packaging impacts every department in a consumer business, from finance to marketing, and logistics to customer experience.

* Sid highlights the importance of control in packaging, particularly how direct-to-consumer brands manage their packaging compared to wholesale and retail channels.

* The significance of physical and design considerations in packaging decisions for shelf presence, consumer engagement, and logistical efficiency is emphasized.

* An omnichannel approach requires packaging that fits well in both digital and physical realms, ensuring consistency and brand representation across all platforms.

* Understanding customer feedback and behavior through packaging experiences can inform strategic business improvements.

Notable Quotes:

* "Packaging can hit so many different parts…from a cost perspective, and then obviously all the way to sort of the revenue side and in between." - Sid Banthiya

* "There's only so much advice I can give if I don't really understand the product." - Sid Banthiya

* "Finance, as we've talked about, Adam, as sort of the source of truth for everybody that's sitting in the business, that's thinking about experimenting." - Sid Banthiya

* "You have the operations folks saying… It's the summer months. By the time it got there, we had bad customer experiences." - Sid Banthiya

* "When you're bringing in products, if they sell out, you can simply say, hey guys, like, sorry, I mean, we sold out." - Sid Banthiya

Resources:

* Connect with Sid Banthiya on LinkedIn for more insights and to explore his advisories.

* Learn more about Blue Apron and Milk Bar, brands where Sid has played key roles.

* Discover Pop Up Grocer, an innovative retailer mentioned in the episode.

* Explore Tacombi, another noteworthy business Sid mentions for its unique take on consumer experience.

Listeners are invited to dive into the full episode for a comprehensive understanding of the intricate roles packaging plays in consumer businesses and to gain more insights from Sid Banthiya's wealth of experience. Stay tuned for future episodes filled with enlightening discussions and expert insights in the realm of packaging and beyond.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):

Manya Rubenstein is the co-founder and CEO of the Industrious Spirit Company (ISCO). Originally from New York, she has made her mark in Rhode Island with her passion for sustainable and regenerative farming practices. Her professional journey started in publishing, but she later transitioned into the spirits industry, where she combines storytelling with a dedication to environmental responsibility. Manya's innovative approach and leadership at ISCO have led to the creation of unique spirits like the distinctive Ostreida Oyster Vodka, showcasing her commitment to both creativity and sustainability.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek welcomes Manya Rubenstein, the visionary co-founder and CEO of the Industrious Spirit Company (ISCO). Broadcasting from the vibrant artistic community of Rhode Island, Manya shares the inspiring journey of ISCO, a distillery that merges creative artistry with rigorous sustainability practices. As the first distillery in Providence since Prohibition, ISCO stands out for its urban creative hub that draws inspiration from ecological innovation, making sustainability an integral part of its ethos.

Throughout the episode, Adam and Manya delve into the challenges of aligning sustainable production with packaging ethics, given the regulatory landscape and the limitations faced by small producers. They explore ISCO’s journey of transparency and commitment to reducing environmental impact, highlighting steps like sourcing bottles from local producers and exploring creative labeling techniques to communicate the story behind each spirit. Manya discusses exciting ventures such as their unique Ostrida Oyster Vodka, illustrating how ISCO’s narrative-driven approach successfully bridges the gap between agriculture and the art of distillation.

Key Takeaways:

* Sustainable Sourcing and Storytelling: Learn how Manya Rubenstein founded ISCO with a strong focus on sustainable spirits production and using storytelling to connect consumers with the origins of their products.

* Innovative Product Development: Discover the unique process behind ISCO’s Ostrida Oyster Vodka, emphasizing innovation in creating spirits that reflect the terroir and highlight local resources.

* Challenges in Sustainable Packaging: Understand the difficulties small producers face in sourcing eco-friendly packaging and complying with industry regulations.

* Rebranding Efforts: Gain insight into ISCO's recent rebranding journey, prioritizing clear communication of their product's identity through updated label designs.

* Community and Collaboration: Explore how ISCO collaborates with local artists and ocean-based nonprofits, strengthening community ties and supporting environmental causes.

Notable Quotes:

* "We see ourselves as this urban creative hub, but we're taking what's happening on the farm and being inspired by what's going on in our oceans." – Manya Rubenstein

* "We wanted to make sure that our packaging reflected our ethos." – Manya Rubenstein

* "Ostrida is the only oyster vodka, and it makes amazing martinis… trust me, it's delicious." – Manya Rubenstein

* "We're in a place where we're all trying to figure out what can we do, you know—even small and big ways—to try to help." – Manya Rubenstein

* "The labels are meant to bring together the industrial elements with the more natural elements." – Manya Rubenstein

Resources:

* Industrious Spirit Company (ISCO): iscospirits.com

* Instagram: @iscospirits

* Manya's Email: (provided in episode)

Listen to the full episode for a deeper understanding of ISCO’s innovative approach to marrying spirits production with sustainability, and stay tuned for more engaging content from the People of Packaging Podcast.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):

Alyssa Summers is the CEO of Print Base, a company specializing in providing marketing tools and services to commercial printing companies. She has a background from St. Ambrose University and is dedicated to assisting print businesses in optimizing their digital marketing efforts, even when operating on limited resources.

John Bracamontes serves as the CMO of Print Base, bringing extensive experience in digital marketing, with a focus on driving visibility and engagement for print companies. John has a background steeped in digital strategy from the grassroots level, involving himself with various digital tools from an early age and coming from a blue-collar town that exposed him to diverse business environments.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek is joined by Alyssa Summers and John Bracamontes from Print Base. The episode dives into how Print Base is revolutionizing marketing for small and medium-sized printing companies through affordable services that don't compromise on quality. As frequent travelers in the commercial printing space, Alyssa and John have dedicated their efforts to provide extensive resources that empower print companies to manage their digital marketing internally at a fraction of typical agency costs.

Adam engages the guests in a lively discussion about the nuances of digital marketing specialized for the print industry. They delve into the significance of having a strong online presence across various platforms, particularly emphasizing LinkedIn while acknowledging the latent worth of broader social media visibility. The guests also highlight how advancements in AI and digital tools are becoming pivotal for optimizing productivity and marketing efficacy within the industry. Print Base serves as a pivotal tool, offering a vast repository of resources, from social media posts to fully structured marketing courses, catering specifically to the print market demographic.

Key Takeaways:

* Print Base offers a cost-effective solution tailored to small and medium-sized print companies by providing accessible marketing tools and services.

* LinkedIn is identified as the most impactful platform for B2B marketing in the print industry, with Print Base facilitating engagement for its clients.

* The integration of AI and machine learning is shaping the future efficiency of digital marketing, enabling unique personalization and automation capabilities.

* Print Base emphasizes both digital course offerings and marketing assets like blog outlines and email templates, helping clients maintain their digital presence efficiently.

* The company leverages cutting-edge technology to deliver content and marketing services that are specifically aligned with the needs of the print industry.

Notable Quotes:

* "The novelty of seeing a thing just pump out content that's cohesive and makes sense is really cool to people." - John Bracamontes

* "We always say, just be visible everywhere…because it’s a level of social validation." - Alyssa Summers

* "If we had to choose a platform for this industry, it would be LinkedIn. That’s the place to be." - Alyssa Summers

* "Now you don’t even have to write it, you can take our outlines, drop it into a chat and it will be unique every time." - John Bracamontes

* "It allows small companies to receive marketing services without the need for a huge budget." - Alyssa Summers

Resources:

* PryntBase Website

* LinkedIn - Alyssa Summers (URL not explicit in transcript)

* LinkedIn - John Bracamontes (URL not explicit in transcript)

This episode is packed with insights on how technology is revolutionizing the print industry's marketing landscape. Tune in to explore more about the digital strategies Print Base offers and to uncover the potential ways your printing company can thrive online. Stay connected with the People of Packaging Podcast for more enlightening discussions.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):

Evelio Mattos is the host of the Packaging Unboxed Podcast and an expert in sustainable packaging. Known for his innovative approaches and thought leadership in the packaging industry, Mattos brings a wealth of experience and knowledge to his discussions.

Adam Peek is a notable figure in the packaging sector, renowned for his insightful observations on packaging design and AI. Peek often acts as a bridge between technology and consumer goods with a focus on ethical and practical applications.

Cory Connors is the host of the Sustainable Packaging Podcast, contributing to the elevation of conversation around eco-friendly packaging solutions. With a background in corrugated packaging, Connors brings a practical perspective on sustainability challenges in the packaging industry.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

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SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the innovative landscape of packaging design, with a keen focus on how Artificial Intelligence (AI) is revolutionizing the industry. The conversation begins with a light-hearted banter about the day-to-day names in packaging before steering towards how Mattel has effectively utilized AI to create packaging for Barbie using Adobe’s latest technological advancements. The hosts discuss security concerns related to using AI tools, as major companies fear the risk of sharing proprietary design elements that could be mimicked by competitors.

The episode further explores the implications of GLP-1 drugs on packaging. As these medications become increasingly utilized for weight control in adults, they are reshaping portions and nutritional packaging requirements. The dynamic adjustments made by big brands like Nestle highlight the rapid shift in consumer needs and competitive strategies. Additionally, the discussion pivots to recycling challenges in the polybag sector and the ongoing advancements in sustainable packaging solutions, including advanced recycling technologies. The hosts wrap up the discussion with an exploration of the chemicals found in various forms of packaging and their potential effects—sparking a debate about the health impacts and regulatory measures to mitigate them.

Key Takeaways:

* AI in Packaging: Mattel’s use of generative AI for Barbie packaging design signals a technological leap, underscoring the brewing conversation about security and competition.

* GLP-1 Drugs Influence: Companies are rethinking packaging strategies to adapt to the changing dietary needs driven by GLP-1 weight management drugs.

* Recycling Innovations: The future of polybag recycling lies in advanced methods, challenging the cost-effectiveness of polybags versus paper bags.

* Packaging and Health Concerns: Exposure to thousands of chemicals through packaging materials prompts a need for innovation towards safer, eco-conscious options.

* Consumer Responsibility: The burden of recycling and sustainable practices is increasingly placed on consumers, raising questions about practicality and consumer fatigue.

Notable Quotes:

* "Mattel used artificial intelligence to create the latest packaging for Barbie dolls, highlighting how leading brands are pushing the envelope with technology." – Evelio Mattos

* "You need an in-house AI model to securely keep your design processes from training external systems and avoid exposing your competitive edge." – Adam Peek

* "This massive move towards GLP-1 drugs means packaging that reflects smaller portion sizes, a crucial shift in how we think about packaging products." – Cory Connors

* "We can't ignore how these new technologies, while exciting, also raise significant security concerns and challenges with recycling." – Adam Peek

* "The chemical exposure from packaging—whether it's paper, plastic, or metal—is alarming. We need tangible solutions, not just shifts to glass." – Cory Connors

Resources:

* Packaging Unboxed Podcast with Evelio Mattos

* Sustainable Packaging Podcast with Cory Connors

* Mattel's AI-Powered Barbie Packaging [Adobe Creative Features]

* Discussions on GLP-1 Drug Influence on Packaging [Nestle's Packaging Strategies]

* Consortium for Waste Circularity [Mike Ferrari Insights]

Engage with the full episode for a deeper dive into how AI is shaping the future of packaging and impacting sustainability efforts. For more in-depth industry insights, stay connected to our series and discover the evolving narratives in packaging today.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):

Rocky BatzelRocky Batzel is the innovative inventor and CEO of Snapslide, a breakthrough company in the packaging industry. Hailing from Scranton, Pennsylvania, Rocky embarked on a journey to revolutionize child-resistant packaging after observing his family members struggle with conventional pill bottles. His entrepreneurial spirit led him from medical school into the world of packaging innovation, where he invented an award-winning, one-handed accessible closure. Rocky is driven by empathy and a desire to make everyday products smarter and more accessible for millions, particularly those with dexterity challenges.

Chason SordoniChason Sordoni is a key player at Snapslide, working alongside Rocky Batzel to bring this innovative packaging solution to market. With roots in the bustling region of Scranton-Wilkes-Barre, Chason joined Snapslide after being captivated by the practical brilliance of its prototypes. With a background in IT sales and video production, Chason combines his business acumen with creative media skills, significantly contributing to the company's growth and outreach efforts.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Join host Adam Peek for an insightful episode of the People of Packaging Podcast, featuring the dynamic team behind Snapslide, Rocky Batzel and Chason Sordoni. Discover how an entrepreneurial idea addressing everyday challenges has blossomed into an award-winning innovation. This episode unveils the journey of Snapslide in revolutionizing packaging, offering a more accessible solution for millions with limited dexterity. Learn about their recent Ameristar Award win and how it’s shaping the future of packaging.

Snapslide is transforming how we perceive and interact with conventional packaging, particularly focusing on child-resistant closures. The episode kicks off with Rocky sharing how his mother's struggles with opening pill bottles ignited his journey into inventing Snapslide. This innovative solution is designed to assist millions who face everyday challenges in using traditional packaging. In their conversation, Rocky and Chason delve into the product’s unique functions — a one-handed open-and-close system designed for those with arthritis or one-handed use capabilities. This conversation explores how the product's capacity to save materials and improve accessibility is set to make lasting changes in packaging norms.

The discussion further highlights Snapslide's significant industry recognition and award-winning efforts. In a competitive landscape involving global giants, Snapslide's affordable and flexible design captures attention, offering substantial potential across various sectors. With Chason Sordoni emphasizing a directional shift toward expanding Snapslide’s applications beyond pharmaceuticals, the conversation pivots to a broader vision for more inclusive and environmentally-friendly packaging solutions. Through detailed exploration of their development and market entry strategies, the episode serves as a compelling narrative about innovation and persistence, underscoring the transformative power of packaging.

Key Takeaways:

* Snapslide offers a revolutionary solution for child-resistant packaging, enabling one-handed operation ideal for individuals with dexterity issues.

* The ongoing mission of Snapslide is expansively addressing the needs of the aging population and others with limited hand functionality.

* Winning the Ameristar Award signifies Snapslide's impact and recognition within the packaging industry.

* The product's unique design not only enhances accessibility but also aims at reducing material usage, thus contributing to sustainability.

* Snapslide is well-poised for market penetration, with potential applications extending beyond pharmaceuticals into various consumer products.

Notable Quotes:

* "I was like, whoa, that's nuts. We're living in the 21st century here…everything's evolved, but child-resistant enclosures haven't." - Rocky Batzel

* "Snapslide, we consider it a new element on the periodic table of closures." - Chason Sordoni

* "There's about 12 million people out there that only have one arm to use, and I'm like, whoa, that's crazy." - Rocky Batzel

* "We've been very happy to add a thousand followers a week…it's been very encouraging." - Chason Sordoni

* "Whatever I come up with has to be one-armed accessible." - Rocky Batzel

Resources:

* Snapslide Website

* Snapslide on Facebook: Stay updated with the latest news and developments

* Contact Snapslide team: [email protected]

* IOPP Ameristar Award

Explore the story of Snapslide and learn how this innovative closure could potentially change lives for the better. Don't miss out on the full episode detailing the impressive journey and vision of Rocky and Chason. Stay tuned for more groundbreaking insights on the People of Packaging Podcast.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com