Wrench Nation

#332 Tire Smoke & Triumphs: Jim Liaw’s Inside Story of Formula Drift & PRI


Listen Later

Jim Liaw serves as the General Manager of Performance Racing Industry (PRI), where he leads efforts to support and advocate for racers, builders, sanctioning bodies, tracks, and the businesses that fuel motorsports. A natural entrepreneur with a deep passion for the industry, Liaw has built a career creating and elevating programs that connect with both enthusiasts and the next generation of fans.

Before joining PRI in 2021, Liaw co-founded Formula Drift in 2003 and served as its President. What began as a little-known motorsport from Japan quickly became the premier professional drifting series in the world under his leadership. Together with his partner, Liaw helped transform drifting into a global motorsport standard and an influential pillar of youth automotive culture.

Jim is our special guest on this edition of WrenchNation, where he recounts the fascinating history of Formula Drift and shares insight into his current role with PRI, driving the future of motorsports forward.

...more
View all episodesView all episodes
Download on the App Store

Wrench NationBy Frank Leutz

  • 3.9
  • 3.9
  • 3.9
  • 3.9
  • 3.9

3.9

51 ratings


More shows like Wrench Nation

View all
The Best of Car Talk by NPR

The Best of Car Talk

16,569 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

227,745 Listeners

Under The Hood show by Nordstroms Automotive Inc.

Under The Hood show

702 Listeners

Talking Cars (MP3) by Consumer Reports

Talking Cars (MP3)

404 Listeners

Flat Rate Tech Podcast by Tech, Flat Rate Life Media™

Flat Rate Tech Podcast

77 Listeners

Past Gas by Donut Media by Donut

Past Gas by Donut Media

6,721 Listeners

Automotive Diagnostic Podcast by Sean Tipping

Automotive Diagnostic Podcast

115 Listeners

The Megyn Kelly Show by SiriusXM

The Megyn Kelly Show

40,737 Listeners

Changing The Industry Podcast by David Roman & Lucas Underwood

Changing The Industry Podcast

81 Listeners

Diagnosing the Aftermarket A to Z by LSTN Media LLC

Diagnosing the Aftermarket A to Z

18 Listeners

The Jaded Mechanic Podcast by Jeff Compton

The Jaded Mechanic Podcast

46 Listeners