On this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Zino Rost van Tonningen, CEO and Founder of TyrAds, for a look at how reward-based marketing is redefining engagement in a mobile-first, data-driven world.

As agencies wrestle with first-party data strategies, evolving privacy regulations, and the accelerating influence of AI, it feels increasingly complex to connect technology, marketing, and measurable growth. Zino helps us cut through that complexity. He shares how reward-based models, particularly within mobile apps and gaming environments, are unlocking powerful new ways to capture attention, build loyalty, and drive meaningful customer action.

If you're looking for smarter ways to blend emerging tech with strategic marketing, and turn data into durable client growth, this conversation will expand how you think about what's possible.

What you will learn in this episode:

• How mobile-first and reward-based marketing strategies are redefining engagement in today's crowded app market

• The evolution of incentivized advertising

• Why first-party data is becoming the ultimate competitive advantage for agencies

• How hyper-personalization powered by AI is shaping the future of incentives and customer experience

• Pitfalls of misaligned incentives in reward campaigns, and how to avoid churn and fraud

Bio

Zino Rost van Tonningen is the CEO of TyrAds, a dynamic force in the rewarded advertising space dedicated to helping game studios globally grow their user base and enhance player engagement through intelligent reward systems.

With a background that began in automotive business management, Zino's journey into marketing took off over a decade ago when he co-founded an agency in the Netherlands. There, he played a key role in scaling numerous local apps before specializing in the gaming sector. His passion for innovation and global perspective led him to Asia in 2018, where he founded TyrAds and has since been at the forefront of evolving rewarded user acquisition.

Resources:

• Website: https://tyrads.com/

• LinkedIn Personal: https://www.linkedin.com/in/rovato/

• LinkedIn Business: https://www.linkedin.com/company/tyr-rewards/