You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul?

In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need to take before you ever start building your course: identifying your most marketable area of expertise and narrowing your topic so it’s clear, focused, and profitable.

If you’ve ever found yourself spiraling in indecision—knowing you have so much to offer but struggling to figure out how it all translates into a successful course—this one’s for you.

Inside the episode, you’ll learn: 

 ✔ Why being “a few steps ahead” isn’t enough—and what to aim for instead
 ✔ How the Curse of Knowledge could be blocking your best course idea
 ✔ The three essential ingredients of a sellable course topic
 ✔ A step-by-step method to take your vague idea and make it hyper-specific
 ✔ Why passion is not optional if you want long-term success (and sales)

Plus, Shannon shares her proven Course Topic Filter and some juicy real-world examples to help you cut through the noise, get unstuck, and finally choose a topic that fits you.

🔗 Don’t miss these resources mentioned in the episode:

• Grab the Free Course Topic Filter Worksheet to work through this step-by-step

🎧 Press play and let’s make sure your course topic isn’t just a good idea—it’s the right one.

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Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

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