For years, many businesses believed that Apple devices were inherently secure. That illusion has faded. In this episode of Tech Talks Daily, I speak with Adam Boynton, Senior Security Strategy Manager at Jamf, about why visibility across macOS and iOS is no longer a luxury but a necessity.

Adam explains how Jamf has evolved from device management to full Apple-native security intelligence, protecting over 75,000 organizations and more than 32 million devices. He shares how attackers no longer target individual operating systems but entire ecosystems, exploiting the gaps between how Apple secures its platforms and how enterprises actually monitor them.

From real-world cases to lessons learned at Jamf's annual JNUC conference, Adam describes how telemetry provides security teams with the truth about what's really happening on their endpoints, enabling them to transition from reactive incident response to proactive defense.

Our conversation covers everything from the architectural blind spots that traditional Windows-centric tools can't see to the rise of AI-driven analysis that turns complex forensic investigations into minutes-long processes. We also explore how Jamf's partnerships, such as those with Elastic, are creating an open and integrated future for enterprise security, blending deep Apple signals with cross-platform context.

For anyone still clinging to the myth that macOS or iOS "just work" without attention to security, this episode is a wake-up call. Adam outlines practical advice on patching, mobile hygiene, and zero trust, while revealing how Jamf's latest innovations are quietly making the most secure way the easiest way for users.

Listen to hear how Jamf is redefining modern Apple security, turning management, identity, and protection into a seamless whole, and why accurate visibility—not assumptions—is now the objective measure of cybersecurity readiness.

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