What does it say about the future of work when AI competency starts to feel as expected as basic reading? That question sat with me throughout my latest conversation with Artem Kroupenev, VP of Strategy at Augury, who returns to the show with a perspective that lands with fresh clarity.

Workforce costs remain high, industries are shifting, and the job market continues to reset its foundations. In that environment, Artem argues that AI literacy is no longer something ambitious candidates use to stand out. It is becoming a baseline expectation that employers will quietly assume. The way we talk about skills is changing, and the speed of that shift matters.

Across our discussion, Artem reflects on how this transition is unfolding inside factories and industrial operations, where Augury has spent the last decade building predictive machine health systems. He describes a world where AI takes on tasks, not entire roles, and where the real opportunity for workers sits in judgment, collaboration, and the kind of problem solving that software cannot replicate.

He highlights patterns from the SOPH 2025 data that show strong confidence across manufacturing leaders, yet also reveal a gap between optimism and real capability. It paints a picture of an industry moving quickly, yet still learning how to measure and translate AI value into outcomes people can trust.

What struck me most was how Artem links mindset to readiness. Individuals who treat AI as a companion in their daily workflow, rather than a novelty to test occasionally, start building the fluency that future roles will quietly demand.

Employers who approach AI simply as a tool upgrade often overlook the harder work of reshaping processes, KPIs, and expectations. And the organisations that fail to adapt risk widening the gap between AI empowered and AI hesitant teams, something Artem believes will show up in hiring, competition, and long term viability.

This conversation looks beyond the usual headlines about automation and considers what the next five years might actually feel like for people joining the workforce or leading teams through change. If AI becomes as expected as reading and writing, what does that mean for education, career paths, and employer responsibility? I would love to hear your view.

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