When you're running a veterinary practice, especially a mobile or specialty service, one challenge is almost guaranteed to show up at your front desk: price shoppers. In this episode of the Uncharted Veterinary Podcast, Dr. Andy Roark and Maria Pirita tackle the nuanced topic of how to train your client service representative (CSR) to handle pricing conversations with confidence, professionalism, and compassion. This episode is packed with practical coaching advice, actionable training steps, and a hearty reminder that your team shouldn't feel pressured to apologize for the cost of care. Whether you're a new practice owner or a seasoned leader, this episode breaks down what to say, what not to say, and how to support your CSR in delivering a clear, value-based message to every caller. Let’s explore the mindset and tools your team needs to turn awkward price questions into trust-building moments with potential clients.

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Mentioned in this episode:

Care is Your Calling

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