On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes Andy Nathan, Founder of Fortnight Collective, to reimagine the traditional agency model.

Andy shares how Fortnight has built a powerful hybrid collective structure, combining a strong core team with an extensive network of specialized freelance talent to deliver speed, flexibility, and expertise at scale. He also offers insights into building a business designed for adaptability in an industry where client expectations continue to evolve.

If you're thinking about the future of agency growth, talent strategy, or how to create a more flexible and resilient business model, this episode offers valuable lessons from a leader who is helping redefine what modern agency success looks like.

What you will learn in this episode:

• Why independent agencies are finding themselves stuck between moving too fast without depth and moving too slow

• The new realities facing indie agencies

• Steps to assemble and manage an ever-growing network of specialist talent, and how this model allows for rapid, custom-built teams

• What most agency owners get wrong when trying to build a freelance network

• How the evolving marketplace has shifted both brand expectations and freelancer realities

• Why transparency around AI-generated creative is the new currency of consumer trust

Bio

Andy Nathan is the visionary behind Fortnight Collective. His experience as CMO of Victors & Spoils, Managing Director of TBWA\Chiat\Day NY, and VP/Account Director at CP+B, plus roles at BBH NEW York, Ogilvy New York, and London inspired him to create the BrandHack – combining the best industry talent with limited time to make great work. His work on brands such as IBM, Miller Lite, Microsoft Windows, McDonald's, and Smirnoff has led to a variety of award-winning campaigns including Cannes Lions, Effies, One Show, and ANDY Awards. When Andy's not working, he's wrangling kids, skiing, and coaching lacrosse.

Resources:

• Website: https://fortnightcollective.com/

• Linkedin Personal: https://www.linkedin.com/in/andy-nathan-7700553/

• LinkedIn Business: https://www.linkedin.com/company/fortnight-collective/

• X: https://x.com/fortnightagency