Does the word sales make you cringe a little? You’re not alone. Most of us don’t want to come across as pushy, slimy, or “sales-y.” But here’s the truth—if you’re not making sales, you’re not in business.

In today’s conversation, I’m joined by Dawn Grooters—sales expert, speaker, and founder of Broken Vessel Sales. With over 20 years of experience in relationship-driven B2B sales, Dawn has equipped countless sales professionals and business owners to stop burning out, sell smarter, and build lasting customer relationships.

We’re talking about shifting how you approach sales so it no longer feels like forcing a transaction but instead creating a value exchange. Dawn shares why we hold back (fear, rejection, perfection), what it really takes to connect with clients, and the surprising truth that only 40% of salespeople ever follow up more than once. No wonder time is the missing link!

You’ll discover practical steps to stop overthinking and start serving—like getting curious, asking better questions, putting the person before the product, and building systems that let you follow through without dropping the ball.

If you’ve been struggling to grow your client base, this episode will give you a fresh vision of sales that feels authentic, relational, and effective.

👉 Learn more at brokenvesselsales.com

👉 Book a free Connect Call with Dawn: calendly.com/dgrooters/30min

YOU. HAVE. TIME. 

Lissa + Dawn

P.S. Come join the conversation inside the REDEEM Her Time Community redeemhertime.com/community

P.P.S. Wanna get back 5 hours THIS week? Binge the Productive + Profitable C.E.O. Private Podcast to discover the secret to productivity is not in your to-do list and how one simple shift can double your results. Walk away with more margin, less to-do’s and exponential growth!

(P.S. I’ll share the secret to 10,000% productivity increase…no that’s not a typo!)

P.P.S. Better yet, come join me inside CEO Focus to scale up your results (aka reach + revenue) in just 12 weeks! Let's get you more leads, sign more clients, create more cashflow...and SCALE this business God put on your heart!