How valuable is a debriefing process after a post-launch? How can it help you determine whether to discontinue a product or service?

In this episode, I discuss our decision to shut down a membership program in 2023. Tune in to learn about the insights gathered from our debriefing process and the trends that led us to this outcome. We'll explore what key areas to focus on in your business after a launch, indicators to consider regarding performance, and the importance of allowing yourself to let go of a specific income stream.

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Timestamps: 

• (02:40) Why having different memberships is not ideal for your business 
• (10:17) Why I started this membership program
• (13:40) Why I decided to close that membership program
• (21:48) Insights from my debriefing process

Standout Quotes:

• (21:48) "After I’ve just looked at all the data points in the debriefing process, I realized that if I want to create anything related to giving higher-valued information..., I'm starting to consider more passive, evergreen, digital products."

Resources Mentioned:

• Listen to (#233) I Changed My Mind About DTA
• Get the latest updates to Doctor TK’s events at https://www.doctortk.com/links/

Connect:

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On Facebook: facebook.com/DoctorTKPsych

On Pinterest: pinterest.com/DoctorTKPsych

On Youtube: youtube.com/c/DoctorTK

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