Consumers are now browsing more on their smartphones generating over half of all web traffic. But when it comes to clicking the buy button, they still revert to a desktop browser.

Neglecting Brick and Mortar is a bad move too, many brands don’t include local stores in their omnichannel marketing strategies, resulting in missed opportunities to help buyers complete their path to purchase locally.

We need to remember that Digital Influences Physical stores 90+% of retail sales are transacted in-store, but the Internet now dominates the critical first engagements that influence what and where people buy.

Netsertive has revolutionized how brands and local businesses work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns.   The innovative technology combines the company’s deep industry experience with the collective intelligence of its extensive network of automotive, home goods, technology and healthcare clients to deliver unprecedented campaign speed, performance and value.   I invited Brendan Morrissey, CEO of Netsertive onto the show to talk about the following pain-points facing retailers today:

• Addressing the mobile gap: Consumers are browsing more on smartphones, generating over half of all web traffic, but when it comes to clicking the buy button, they still revert to a desktop browser.
• Neglecting Brick and Mortar: Many brands don’t include local stores in their omnichannel marketing strategies, resulting in missed opportunities to help buyers complete their path to purchase locally.
• Digital Influences Physical: 90+% of retail sales are transacted in-store, but the Internet now dominates the critical first engagements that influence what and where people buy.