The holiday season is in full swing, and with it comes a flood of shoppers hunting for the perfect drinks to wow guests, gift loved ones, or stock up for celebrations. In this episode, Bud and Mikey share hilarious stories from the road, smart holiday sales strategies, and how to turn seasonal shoppers into loyal customers.

Top Takeaways & Strategies:

❄️ Make High-GP Items the Star: Learn how reps like Caleb nailed it with eye-catching displays that scream “Buy me!”

🛒 Help Shoppers Find Their Wow Factor: From fancy beers to trendy labels, guide customers to products that make them feel like holiday MVPs.

🏆 Maximize Incremental Sales: Discover why this is the season to shine with impulse buys, premium bundles, and cross-merchandising tricks.

🌟 Dominate the Non-Alcoholic Game: Prep now for Dry January by promoting top-tier NA beers like Ultra Zero and Heineken 0.0.

Plus, Mikey’s epic snowstorm driving adventure and why he recorded it (yes, he lived to tell the tale), and a shout-out to the hardworking chain crews powering through the chaos of holiday traffic and packed aisles.

Whether you're gearing up to win over holiday shoppers or planning for January's trends, this episode is packed with actionable tips and a good laugh to boot.

🎧 Tune in now and level up your holiday sales game!

Chapters

00:00 Driving Through Adversity

03:08 Capturing the Seasonal Shopper

06:06 Merchandising Strategies for the Holidays

12:16 The Importance of Incrementality

18:03 Preparing for Dry January

21:14 The Future of Non-Alcoholic Beverages

💌 Got a holiday sales hack or funny story? Drop us a note at [email protected]—we’d love to hear from you. Cheers!

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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