Think Like Amazon

#36: Single-Threaded Leadership, Purpose, and Growth with Luis Caballero


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What does it mean to lead with purpose, without quitting your job? 

In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and how Amazon’s “single-threaded leadership” model shaped his career. 

From leading technical teams as a non-technical person to finding purpose through side initiatives, this conversation is packed with actionable insights on growth, ownership, and impact. 


Mentioned in the episode: 

Luis Caballero: https://www.linkedin.com/in/luisalbertocaballero/ 

"The Good Enough Job” book https://www.amazon.com/Good-Enough-Job-Reclaiming-Life/dp/059353896X 

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Think Like AmazonBy Jorge Luis Pando

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