Configit is a Danish software company that was founded in 2000 as a direct result of groundbreaking academic research by Professor Henrik Reif Andersen and Ph.D. Henrik Hulgaard. Since that time, it has prospered under a highly academic staff of developers and software engineers.The software company is on a mission to solve complex product configuration problems.

All Configit products are based on the patented technology Virtual Tabulation. This technology has redefined what is possible with the configuration in terms of complexity and speed that enables Configit to make software that can handle and utilize complex product configurations in a way that is both powerful to business and easy to use.

Through cooperation with their clients, Configit takes pride in helping organizations with complex configuration problems, as well as participating in shaping the future of configuration software.

Back in 2012, Jaguar Land Rover launched a strategic program to streamline product lifecycle management of new vehicles. The program includes implementation of enterprise-wide product lifecycle management tools from Dassault Systèmes and a new ERP-platform from SAP.

A key component is the ability to manage the configuration of vehicles from the early design phases through to ordering, delivery and maintenance. Jaguar Land Rover selected Configit to develop a new standard platform for configuration management called Configit Ace.

Configit Ace replaces a range of legacy systems to provide a single platform for all authoring and execution of product configuration intent. Configit Ace is the first product of its kind in the enterprise software market.

The company has grown significantly over the years and now has offices in Denmark (Copenhagen), United Kingdom (Warwick), India (Chennai), United States (Atlanta), Germany (Düsseldorf) and China (Shanghai). I invited Professor Henrik Reif Andersen onto the show to learn more about growing a tech company into a global business without sacrificing their core beliefs.

Henrik Reif is co-founder and CEO of Configit A/S. With more than 25 years experience in IT development and research, Henrik Reif holds a PhD in Computer Science from the University of Aarhus and is a Professor of Computer Science.