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In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years. 

These aren't buzzwords or the latest tactics everyone's chasing. 

They're timeless principles that don't change when algorithms shift or platforms die.

You probably already know these words. 

The problem? Most businesses don't understand how to actually use them, which is why their marketing keeps failing despite throwing money at it. 

I walk through each one with real examples from hundreds of campaigns. 

If you're tired of tactics that work for five minutes then stop, this episode reveals the foundation that makes everything else work better.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.