When it comes to eCommerce, behavioural psychology is more relevant than ever. From power words to colourful CTAs to genuine interest in our customers, Behavioural psychologist, Padraig Walsh joins us to help get our heads around the role of consumer psychology in eCommerce and how to improve our online presence with behavioural design.

Padraig has worked internationally exploring influences on human behaviour. He uses his expertise to support behaviour change in commercial, educational and healthcare settings. Padraig also hosts a weekly podcast The Behaviour Vaccine which explores how Behavioural Science influences everyday issues such as habit change, well being, financial health and more recently Covid-19. 

Takeaway #1 Stick with familiar website design instead of trying to go against the norms.

Takeaway #2 Engage your customers without overwhelming them.

Takeaway #3 Lower barriers to purchase.

Connect with Padraig Walsh

LinkedIn: Padraig Walsh

Podcast: The Behavioural Vaccine Podcast

Website: Actualise Academy

Sponsors:

Kurious Digital

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Lightbulb Agency

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Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify