Liam was in Portugal recently for the 2023 North Dealer meeting working with the iKsurfmag and Tonic media team. He managed to sit down with Uli Sommerlatt (North Product Development Manager) with the particular focus. What does the North product design process look like? How much do North compare their product offerings to their competitors? Do North still feeling they are ‘playing catch up’ in the industry and what products can we expect soon?