Sign up to save your podcasts
Or
Share 37. Why does eBay advertise on TV? with Gareth Jones
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
37. Why does eBay advertise on TV? with Gareth Jones
There is a lot people don’t know about eBay, says Gareth Jones. In order to bust some of those myths – around things like delivery and newness – the online shopping platform is spending more and more on traditional media channels like radio and TV. Telling these stories and reaching a wider audience is helping them achieve longer term success, he explains, and complements their digital advertising approach nicely. So how does it work? How can “digital” principles be applied to things like radio and TV ads? How is it all measured? And what’s next for eBay?
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Kantar & Saïd Business School, Oxford University
4.4
77 ratings
There is a lot people don’t know about eBay, says Gareth Jones. In order to bust some of those myths – around things like delivery and newness – the online shopping platform is spending more and more on traditional media channels like radio and TV. Telling these stories and reaching a wider audience is helping them achieve longer term success, he explains, and complements their digital advertising approach nicely. So how does it work? How can “digital” principles be applied to things like radio and TV ads? How is it all measured? And what’s next for eBay?
Hosted on Acast. See acast.com/privacy for more information.
More shows like Future Proof
View all
WSJ Tech News Briefing
1,647 Listeners
HBR IdeaCast
1,830 Listeners
TED Talks Daily
11,143 Listeners
Business Daily
538 Listeners
The Bottom Line
32 Listeners
More or Less: Behind the Stats
899 Listeners
Pivot
9,202 Listeners
FT Tech Tonic
103 Listeners
The Intelligence from The Economist
2,541 Listeners
The CMO Podcast
348 Listeners
Uncensored CMO
36 Listeners
Think Fast Talk Smart: Communication Techniques
794 Listeners
The Prof G Pod with Scott Galloway
5,397 Listeners
The Rachman Review
137 Listeners
The Economics Show
123 Listeners