With Black Friday and Cyber Monday fast approaching and more and more people shopping online (thank you Covid-19) there is no better time to start preparing for the busiest shopping days of the year. 

However, it’s certainly not business as usual. The ongoing pandemic continues to create uncertainties and presents unexpected challenges for businesses worldwide. No one can be sure how Black Friday and Cyber Monday will play out but one thing we do know - it pays to be prepared. 

Globally recognised eCommerce marketing problem solver, Chloe Thomas, gives insight on how businesses big and small can prepare for the upcoming Black Friday and Cyber Monday while contending with all the uncertainties that come with a global pandemic.  .

Chloë Thomas, author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.

Takeaway #1 Plan ahead and be prepared to adapt as and when necessary. 

Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing. 

Takeaway #3 If someone has bought from you once they are far more likely to buy from you again. 

Connect with Chloe Thomas

Website (and new podcast)

https://keepoptimising.com 

Links

About us pages that are good at storytelling

https://www.farmtoysonline.co.uk/pages/about

https://www.jerseybeautycompany.co.uk/about-us

https://moscowcopper.com/pages/our-story

Welcome campaigns

https://www.snakehive.co.uk/

https://www.projectrepat.com/

Post purchase

https://www.paper-republic.eu/

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify