Let’s get back to the basics of agency work by finding out what differentiates our clients, who their audience is, where to find them, and how to engage their audiences.

On this episode of The Innovative Agency, Jeff Swystun came on board to share 3 questions he asks every client every time.

Too often, he sees people jumping straight to tactics (like social media), without understanding their strategy. But if you ask these 3 basic questions, you’ll never start implementing a good-looking campaign that does little for your client (or yourself) in the end.