In December 2022, the National Football League announced that its Sunday Ticket package, which had been on DirecTV for decades, had signed a 7-year agreement with Google to put the package on YouTube TV and YouTube Premium Channels. The new Sunday Ticket deal could be worth as much as $2.5 billion annually, including payments from YouTube and separate agreements to license the package to businesses including bars and restaurants. RedZone, a popular feature that allows fans to monitor Sunday games when teams get within scoring range, will no longer be available on DirecTV, but the N.F.L. will continue producing its own version of the broadcast. Tom Richardson is SVP of Strategy and Business Development for Mercury Intermedia, a leading cross-platform application development company with clients such as Comcast, Red Bull Media, and TED. He also is a professor at Columbia University's Sports Management Graduate Department teaching Digital Sports Media and Marketing.Follow Tom on social media at @ConvergenceTR.

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